In 2010, most experts expect the social gaming industry to reach global sales of around $10 billion with almost 70% attributed to Asia. Most of this revenue comes from the sale of virtual goods, that is, 100% replicable pixels with zero variable cost. Basically a beautiful model if you can get the big distribution required, because only a small percentage of the total game user base ends up spending real money.
Yet those same experts are now wondering aloud when the mechanics and features inherent in the gaming industry will start to find their way into more mainstream apps and services. It’s probably fair to say that the corporate world already has its toe in the water. Ad actions are placed within games, giving users the option to choose options that they would have otherwise had to pay for. Brands have also been finding ways to appear within games. The best example is the brand stores within Second Life, เว็บแทงบอล one of the pioneering communities of the virtual world.
The bigger question, though, is whether or not the big brands will start doing something bolder than playing other people’s gaming peripherals. In my opinion, there is no shortage of opportunities. Especially now that all the major virtual currency, virtual trading and payment platforms have been created, though, to serve the gaming industry. For example, it would not be that difficult for an insurance company to reimburse its clients if they checked into a health club a certain number of times per month. Some health plans already do this, but they need specific agreements with the clubs, they need the clubs to hand over the data, and they usually only bother with such plans when they’re tied to big corporate deals.
As users become more accustomed to the concept of gaming entering their daily online and mobile interactions, there will be more opportunities for the corporate world to start executing more creative interactions with its customers, offering them virtual rewards, and meeting and serving customers. . them better.
Andrew Playford is the founder of LingoNation.com. LingoNation is c language